Card in the box: the first scan opens the warranty registration form, and once it is submitted that phone goes straight to the account, manuals and accessory catalog.
A capture form sits in front of the destination. Scan #1 opens the registration fields you defined; on submit EQR stores the entry, remembers that browser, and sends the customer on. Later scans from the same phone skip the form and land on the account, history and accessory shop. Every entry is stamped with the code it came from and exports as CSV, so a card registered twice is visible in the log.
Free tier includes 1 standard QR code. Upgrade to the paid Eternal tier for blockchain permanence and the recovery key.